Unleash brand potential with a 3-point workspace plan

Simi Gandhi-Whitaker, Mitie’s Managing Director of Smart Workplaces, explains how Integrated Facilities Management is critical to delivering the consistent, quality experiences that elevate your brand.

Since the rise of remote working in 2020, the role of the workspace has been under the microscope. But one thing that has never been in doubt is its importance as a physical representation of an organisation’s brand.

The best workplaces are brick and mortar brand ambassadors, reflecting the culture and values of a company and boosting reputations, with both colleagues and clients, in the process.

With the right approach to your workplace strategy, coupled with your real estate needs, you can help colleagues be more productive and improve job satisfaction. The recent McKinsey report, Thriving Workplaces, found this can lead to higher retention and also represents a win in the war for top talent.

But the question is, how do you make sure workplaces not only represent your brand but also boost its reputation?

Are disconnected processes damaging your brand?

Consistency is the key to making sure your physical spaces represent your company in its best light and offer a uniform experience. For example, Google famously offers slides at various global locations, reinforcing its ethos of having fun while working hard.

Both colleagues and visitors need to feel that your places are uniquely and reliably you. We see clients spreading the responsibility for their estate management far and wide; they rely on a number of service providers for everything from cleaning and engineering to security and smart workplace solutions. The complexity of multiple providers comes with an inherent challenge: maintaining quality and uniformity.

There are benefits to a joined-up approach. Of course, every sector will have different demands from its workspaces and different ideas of what “great” looks like. That said, not every organisation has the budget to do everything at once, so below are three key considerations for brand-boosting workspaces.

Bringing everything together under one roof

A brand boost is just one example of the benefits to be gained from Integrated Facilities Management (IFM). This approach avoids the headache of trying to fit several component parts together to build a consistent experience – because everything is provided by a single, expert partner. Further wins range from simpler compliance to providing a solid foundation for AI through streamlined coordination and centralisation of IFM processes and systems.

A good IFM provider will integrate with your team, understand your brand identity and deliver services in line with your values. As well as simplified management, lower costs and greater dependability, IFM provides one significant advantage: oversight.

When services are interlinked and information is shared between teams, you’re not only assured of consistent standards across all areas, but also data and insights to gain a wider understanding of how your buildings are used. This means you can cater to user needs, see where investments should be prioritised and more easily understand how you can add the most value to your workspaces.

In doing so, you’ll provide the facilities, services and experiences that make a real difference for everyone that uses your estate.

Ready to give your brand a boost?

By taking an integrated approach to facilities management with services that are smarter together, you can bring consistency to every area of your estate – and gain insights into those you wish to improve.

If you’re interested in how Mitie can help you take a cohesive, data-driven approach to facilities transformation, and create the exceptional environments that mirror and elevate your brand values, visit: mitie.com/integrated-facilities-management.